Since You’re Here

Resumé

 I was born at St Mary's hospital, graduated from VCU, moved up and down the east coast, and now live in the best neighborhood in the city (shout-out the Maymont Civic Association). It took me 35 years to move four miles.              (sorry if you've heard that one before).

I was raised through public schooling, PBS, and early access to the digital world through school laptop programs and my own curiosity on family computers. I would love to bore you with stories about online forum Photoshop competitions, Counter-Strike clans teaching me how to code phpforum websites as a teenager, and even more recently becoming involved in a community of BMW enthusiasts the world over through social media. I say all that to say I’m as digitally fluent as a millennial can be, and I still love learning about new technology across every aspect of life.  

Weekend trips to Lowe’s with my dad and holding the flashlight at just the right angle are another core memory that cultivated my love for all things DIY. I have designed, built, and refurbished tables, chairs, shelving, picture frames, custom light fixtures, and everything in between for clients and my own living space. I’m a big fan of recycling any and everything and incorporate those salvaging processes into all my work behind a workbench or a computer desk.  I believe I started my career as a production fabricator, project manager, and all around creative maker / problem solver in 2007 with my Eagle Scout Project. Since then, I have collaborated across every aspect of the design, production, and marketing business. I have written social media posts for small businesses, created landing pages for multi-million dollar real estate corporations, presented my ideas for a few colleagues in the office, and given speeches to hundreds at trade-shows across the country.

The  foundation for my success starts and ends with authenticity. Everything else is the small stuff. And while details matter, the heart of every interaction between the client and the brand needs to be authentic. Great brands do it seamlessly, and it kills others before they even get off the ground.

Focusing on and excelling at just that one thing helps everything else fall into place, and I approach every piece of writing, creative work, production piece,  and brand interaction with that in mind.

Every interaction is a chance to grow the brand, and the brand is everything.