Since You’re Here

 I was born at St Mary's hospital, graduated from VCU, moved up and down the east coast, and now live in the best neighborhood in the city (shout-out the Maymont Civic Association). It took me 35 years to move four miles. (sorry if you've heard that one before).

I was raised through Henrico County public schooling, PBS, early access to the digital world through school laptop programs, and my own curiosity to figure out how the world works around me. I would love to bore you with stories about online forum Photoshop competitions, Counter-Strike clans teaching me how to code phpforum websites as a teenager, and even more recently becoming involved in a community of BMW enthusiasts the world over through social media. Weekend trips to Lowe’s with my dad and holding the flashlight at just the right angle are another core memory that cultivated my love for all things DIY. I have designed, built, and refurbished everything from tables, chairs, and shelving to picture frames, custom light fixtures, and storage solutions for clients and my own living space. I’m a big fan of recycling any and everything and incorporate salvaging and refurbishing processes into all my work; whether behind a workbench or a computer desk. I say all that to emphasize my digital fluency mixed with hands on expertise. I still love learning about new technologies and discoveries across every aspect of life.  

I started my career as a fabricator, project manager, and all around creative maker / problem solver at the ripe age of 16 years old in 2007 with my Eagle Scout Project. Since then, I have collaborated across every aspect of the design, production, and marketing business. I have written social media posts for small businesses, created landing pages for multi-million dollar real estate corporations, presented my ideas for a few colleagues in the office, and given speeches to hundreds at trade-shows across the country.

The  foundation for my success starts and ends with authenticity. Everything else is the small stuff. And while details matter, the heart of every interaction between the client and the brand needs to be authentic. Great brands do it seamlessly, and it kills others before they even get off the ground.

Focusing on and excelling at just that one thing helps everything else fall into place, and I approach every piece of writing, creative work, production piece,  and brand interaction with that in mind.

Every interaction is a chance to grow the brand, and the brand is everything.